3 August 2011

Time For Some Cycle-Chic at the LOOK Magazine Show AW11...


Although still in its early days, it's been an amazing 17 months on Vélo-City-Girl. Since launching my blog back in March 2010, it has passed 18,000 views & has an increasing readership and loyal followers (also via my Twitter account) who I treasure. I've interviewed Victoria Pendleton, written reviews for CycleChic, contributed to This Big City on why London is one of the most fashionable cities for cycle chic and have been featured by London based art-jewellers Tatty Devine. So, to be given the opportunity to report from the front row at the LOOK Magazine AW11 Show at Westfield Stratford City would be an amazing chance for this blogging fashionista on a Pashley...

I believe there is no reason why Fashion & Cycling can't go hand-in-hand and also feel that riding on a regular basis doesn't mean having to sacrifice the latest trends & styles. London is one of the most fashionable cities in the world, and with around half a million journeys made by bicycle here each day, there is a huge captive audience of female cyclists out there seeking inspiration & advice on how to keep it chic on two wheels. With statistics like this, it should come as no surprise that keeping it stylish while cycling is fast becoming a fashion movement in its own right.

To wave the cycling-fashion flag for this slightly underrepresented audience at London Fashion Week would be a huge coupe not only for Vélo-City-Girl, but for LOOK by introducing a whole new audience of style seekers to the Magazine.

As a dedicated and passionate fashion blogger, I believe I should be on the front row of the LOOK AW11 Show in September! I am always on the hunt for the latest trends, as well as doing my own "Bike Wardrobe Remixing" of different styles in order to bring inspiration and advice to other female cyclists out there. It's all about keeping it fresh, individual & eye-catching, something I believe I do well... and something which was recognised when I recently completed a Photo-Shoot with renowned photographer Horst Friedrichs for his latest book which will showcase the best of London's Cycle Fashion!

Being given the chance to showcase London as a growing cycle-fashion hotspot would be an absolute dream. It would also be especially poignant for me as a local girl from Newham: reporting live from the front row for LOOK Magazine from the brand new Westfield at Stratford City... as a budding fashion blogger from the area, this would be a huge achievement.

So, you've read my entry & know what me and my blog are all about... fancy giving me the chance to show you what I can do?

12 comments:

tog_girl said...

You go girl! East London girl should really be reviewing the East London show :)

Anonymous said...

Hope they do the right thing and chose you hun! Your blog is always fun to read :) x @diggle30

Tony Eccles said...

I always enjoy your blog. I love the fashion side of things here.

Renee said...

You always look great and give us lady cyclists confidence to ride in whatever we like. Thumbs up. You should totally get the gig xxx

Denise said...

I love to read your blog! I enjoy your perspective and you inspire me to get my girl on!

Jemma said...

Good work! I too am a preacher of cycling with style and not giving into ugly lycra apparell! Keep up the work :)

Hel_Yeah said...

Good luck! I'd love to read your take on fashion week! Hel xxx

belmontbaby said...

Good luck.

Evie May said...

If there is any justice in the world, you will win this hands down! Your blog is the best one I read.
Come on Look, lets get cycle chic to a wider audience with the help of the fabulous Jools! ;)
xxxxxxx

rosaleengallagher said...

Hey Jools! Love your entry for the blogging comp, I hadn't seen your blog before but have added it to my favourites now, SUCH a wicked concept. I've entered too so fingers crossed we may meet at the show. Good luck xx

Julie said...

I am partial to your looks and positive attitude so I hope you get it.

Happy Monday!

Kooky Toon said...

You are awesome, and Look mag is amazing. You make me want to get out and explore London city on my bike.