16 February 2012

Fashion Thursday: Tatty Devine at Selfridges

Selfridges currently have a new store-wide initiative - the Words Words Words season, which is in "celebration of the beauty of words and the joy of writing". Being a blogger, my interest in this was already piqued - but when I found out Tatty Devine would be in residence with a pop-up shop (and making customised name necklaces on the spot) I simply had to pay a visit.

Greeted by gigantic Name Necklaces hanging on the walls and jars of their signature Plectrums and fastenings on display, the TD installation Concept Store is fantastic, allowing you wander around the mini workshop and watch how it's all done...

I had chat with Kara and Becca, two of the lovely technicians from Team Tatty about the pop-up shop, where a staggering thirty three necklaces have been made in one day alone! After finally deciding on the colour, font and charm (there are a lot of options), it was now in their hands to create my necklace, right before my eyes...

Watching my necklace being made from start to finish was brilliant. Any long time fans of Tatty Devine will really love this, and if you're new to the cult brand, this really is something to check out.

... and the name necklace I had made?
Well, you know how I like to ride on my Pashley - so this was only appropriate!
(Further pictures can be viewed via flickr, courtesy of Ian James)

The Tatty Devine pop-up shop will feature in the Words Words Words concept store until the end of February. Name necklaces prices start from £27.50, with further customisation options available. 


Jude Brosnan said...

Loving the bike bling. There new tortoise shell brown colour looks amazing with mirrored gold. I'm slightly TD obsessed too.
Jude x


Evie May said...

Lovely blog post Jools :) I'm off to this pop-up event in Selfridges tomorrow and this blog post has just made me more excited! xx

Giulia said...

Oh Gosh, don't tempt me like this!!! ;)

Mixtapes and Mash said...

I love Tatty Devine and have bought a few things from their online store. Lovely to see some 'behind the scene' photo, thankyou!

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