29 March 2012

Event: Future Fashion at Westfield London...


From Blogging about cycle style to uploading my outfits and accessories on Instagram, it's clear that combining fashion with technology is a love of mine. So, when I received an invitation from Westfield London to attend the digital focused 'Future Fashion' / 'We Are Fashion' Bloggers event on Monday, I was intrigued & simply had to go!

The concept of 'Future Fashion' is a digital celebration of the launch of Spring/Summer 2012 across both Westfield London and Westfield Stratford City. Across five zones, shoppers will be able to create their own looks and styles from SS/2012 using interactive touch screens (which I got a preview of) Tweet Mirrors & social media photo booths and 3D fashion shows.

The evening started off with Champagne & Canapés, followed by an informal talk on SS/12 trends given by Grazia Fashion Editor at Large (and the rather lovely) Melanie Rickey...

An introduction to the technology was given by representatives from Yellow-Door and Saint London...

... and then came the chance to create my own 'Style Board' on the interactive screen!
I LOVED the theme of the evening which was "East Vs West" style... as an East London girl, I gave my own personal spin on 'East Style' for me & created two looks for day & evening...

At 103", the screen is massive; it's like having the biggest iPad in the world as your virtual wardrobe! You have the option to navigate through 500 fashion items, and browse images from the trend-themed galleries. I like the fact it contains clothing / items from 700+ brands all housed by Westfield. After creating a 'Style Board', you name & save it, and it will be emailed to you. Very handy to have it as a  wishlist ("hint-hint" @ The Boy...) or as a reference point for a wardrobe remix!

There is a LOT to choose from, which is ace. Of course, I was like a child in a sweetshop and was hooked on it! Watching some of the other Bloggers in attendance, it appeared they felt the addiction too...

Even though I love keeping up to date with the latest trends, I enjoy wardrobe remixing far too much to stick to just one "look". This is something I feel is recognised in the concept of the interactive screens / style boards. If you're like me and you need the freedom to mix and match pieces from the high-street to high-end, this is fabulous. You can still cater to your own personal style and stir-it up the way you like.

The 'East Vs West' feel doesn't just stop at the event - as mentioned, it will be running at both Westfield London and Westfield Stratford City. If your a fellow "Eastie", you can catch the event at Stratford City from 4 - 9th April 2012. More information on the event can be found on the website: westfield.com/stratfordcity/fashion.


More photos from the event can be viewed in my Flickr Set.


I'd like to give a special "thank you" to the absolutely wonderful Megan and Isa who invited me to the event - it was a brilliant evening & you both have fantastic style ladies!

No doubt I'll be making my way to Stratford to have another go on the interactive screens and create more style boards... and add yet more items to my Spring/Summer cycling wardrobe!
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