14 September 2012

Velodrome Magic & Paralympic Dreams...

"The greatest show on Earth" came to an end with the London 2012 Paralympics closing ceremony on Sunday. After applying for Track Cycling events at the Olympics & Paralympic Games (and sadly not winning any tickets in the lottery) The Boy and I were lucky enough to be invited to the Velodrome for the penultimate Sunday morning session...
The phrase has been used many times over for the games but it has to be said, it was extremely inspirational to watch the Paralympic Cyclists & be so close to the action too!
We attended the Velodrome as guests of adidas for their 'Front Line to Start Line' campaign. They were the official sportswear provider for the Olympic and Paralympic Games (something which I was vocal about earlier this year). Alongside this, adidas are also supporting the British Paralympic Association (BPA). Together, they have launched a limited edition t-shirt in partnership with Help for Heroes (H4H) to help injured service men and woman progress in competitive sport. Cycling stars from the games including Team GB member Laura Trott and Jon-Allen Butterworth (an ex RAF Serviceman) from the Paralympic Team are amongst those supporting the range...

For every one of the t-shirts sold, £5 will go directly to the BPA to support the 'Front Line to Start Line' campaign. The money that adidas hopes to raise from the campaign will help 'Front Line to Start Line' increase the number of athletes achieve their sporting dreams and support future Paralympians from a military background... a rather worthy cause indeed.

The T-Shirts, which are available until the 3rd October 2012 can be bought directly from adidas shops and their online store, and are also available from John Lewis.

Further photos from the day can be viewed in this flickr set.

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