17 August 2011

A meeting of (Bike)Minded Cyclists...

It's always rather nice when like-minded cyclists come together, and because of that some exciting things are in the pipeline here at Vélo-City-Girl... I'm currently working with Bikeminded on a fabulous new project!

Bikeminded is a fantastic campaign by the Royal Borough of Kensington and Chelsea. It's a cycling resource for residents and aims to encourage more residents of the Borough to get on two wheels and experience more of the area (a brilliant example of this being their recently launched 'Bike Heros' project).

I cycled to Nude Espresso on Hanbury Street to meet-up with the lovely Kathryn of Bikeminded a couple of weeks ago to discuss ideas for the project, which I'm very excited to say will include some of VCG's favourite things: Cycling, Coffee, Cakes and a touch of fashion. 

I must say, as soon as I saw Kathryn arrive on that amazing Electra Bike I was blown away by how stylish she is... and I'm sure you'll agree!

Over a lovely sweet Pancake Lunch and some delicious flat whites (thanks Nude Espresso!) we were both bouncing ideas off one another and noting everything down! 

(these were amazing...)

The ideas that we came up with have filled me with utter excitement and already things are in motion for later this year. More details will follow in due course so keep your eyes on VCG for more news and of course over on Bikeminded, who can also be found on Twitter and Facebook.

3 August 2011

Time For Some Cycle-Chic at the LOOK Magazine Show AW11...

Although still in its early days, it's been an amazing 17 months on Vélo-City-Girl. Since launching my blog back in March 2010, it has passed 18,000 views & has an increasing readership and loyal followers (also via my Twitter account) who I treasure. I've interviewed Victoria Pendleton, written reviews for CycleChic, contributed to This Big City on why London is one of the most fashionable cities for cycle chic and have been featured by London based art-jewellers Tatty Devine. So, to be given the opportunity to report from the front row at the LOOK Magazine AW11 Show at Westfield Stratford City would be an amazing chance for this blogging fashionista on a Pashley...

I believe there is no reason why Fashion & Cycling can't go hand-in-hand and also feel that riding on a regular basis doesn't mean having to sacrifice the latest trends & styles. London is one of the most fashionable cities in the world, and with around half a million journeys made by bicycle here each day, there is a huge captive audience of female cyclists out there seeking inspiration & advice on how to keep it chic on two wheels. With statistics like this, it should come as no surprise that keeping it stylish while cycling is fast becoming a fashion movement in its own right.

To wave the cycling-fashion flag for this slightly underrepresented audience at London Fashion Week would be a huge coupe not only for Vélo-City-Girl, but for LOOK by introducing a whole new audience of style seekers to the Magazine.

As a dedicated and passionate fashion blogger, I believe I should be on the front row of the LOOK AW11 Show in September! I am always on the hunt for the latest trends, as well as doing my own "Bike Wardrobe Remixing" of different styles in order to bring inspiration and advice to other female cyclists out there. It's all about keeping it fresh, individual & eye-catching, something I believe I do well... and something which was recognised when I recently completed a Photo-Shoot with renowned photographer Horst Friedrichs for his latest book which will showcase the best of London's Cycle Fashion!

Being given the chance to showcase London as a growing cycle-fashion hotspot would be an absolute dream. It would also be especially poignant for me as a local girl from Newham: reporting live from the front row for LOOK Magazine from the brand new Westfield at Stratford City... as a budding fashion blogger from the area, this would be a huge achievement.

So, you've read my entry & know what me and my blog are all about... fancy giving me the chance to show you what I can do?

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